The symbol mark is our key visual asset to express the image of Hi !nnovation, our integrated sub-brand. As the most fundamental symbol motif and representative visual communication mark, it requires special attention when being used. When in use, it needs to be extended or reduced in direct proportion in order to avoid modification.

In order to maintain the formative characteristics of Hi !nnovation, total sub-brand image, minimum space should be secured. This is to maintain its identity by securing independence from other surrounding elements. In particular, positioning and securing space should be prioritized when developing various products and publications. When using the symbol mark, the registered digital data needs to be extended or reduced in direct proportion in order to avoid modification. But when large-sized printing or computer printing is not possible, it has to be drawn precisely following the grid specified in this clause.

Along with the symbol mark, the logo type is our key visual asset to express the image of Hi !nnovation, our total sub-brand. The logo type was designed taking into account the formative characteristics of the symbol mark and is used in a combined form with the symbol mark. As the most fundamental symbol motif and representative visual communication mark along with the symbol mark, reproduction it requires special attention. When in use, it needs to be extended or reduced in direct proportion in order to avoid modification.

When combining "Hi !nnovation," the total sub-brand with SK Innovation, combine "Hi" only.

ex) The Hi + SK innovation combination regulation is to combine "H's" left vertical length from "Hi" and SK’s vertical length, in the same length, X. The gap between them needs to be 0.5X. The combination of Hi !nnovation, the total sub-brand and SK Innovation logo is in a form that takes into account their formative characteristics. For the accurate and consistent application, the digital data registered by the regulation must be used on every occasion, and it cannot be arbitrarily modified when used.

When in Korean, English, or Chinese and whether there is the "happy wing" or not, the company logo should be applied with the standards in this clause.

When combining "Hi !nnovation," the total sub-brand with the OC logo, combine "Hi !nnovation" and the OC logo.

ex) Hi !nnovation + SK Energy combination regulation is to combine "H's" left vertical length from "Hi" and SK’s vertical length, at the same length, X. The gap between them needs to be X. The combination of Hi !nnovation, the total sub-brand and 6 OC company logos, except for SK Innovation, is in a form that takes into account their formative characteristics. For the accurate and consistent application, the digital data registered by the regulation must be used on every occasion, and it cannot be arbitrarily modified when used.

When in Korean, English, or Chinese and whether there is the "happy wing" or not, the company logo should be applied with the standards in this clause.